Jennifer Story
AR Mobile Experiences
Creating AR visual and interactive engagement
ROLE
AR use case development, visual mockup
Collaborated with other designers
DURATION
Research and visualization Oct. 2015 ~ Mar. 2016
Project Introduction
Create unified experiences of the Samsung AR platform directly from a computer vision technology-enabled camera.
And build unique user experiences and strong engagement between the user and device with enhanced visual information and interaction.
Challenges
-
Develop AR use cases leveraging current device most used features with existing user behaviors for everyday use
-
Create user flow for aggregating Samsung AR service experiences to give a direct impact on users.
Mobile AR Strategy
-
Increase public awareness and usefulness
-
Enhance current device's most used features leveraging existing user behaviors for everyday use
-
Build AR eco-system on Samsung device.
Research & Development
Entry Point Variations
Option 1
AR designated icon from Camera App
AR service menus by categorizing
Option 2
Pull down AR layer from top on camera App
Swipe left/right to select service menu categories
AR Trigger by Location
Triggered by notification panel
Location triggered is available by location detection
Use Cases
Restaurant Finding
-
Identify restaurant
-
Navigate to find restaurants
-
Provide the specific restaurant information
-
Promotion, coupon, friend recommendation and etc.
Restaurant Menu
-
Identify the menu to provide visual images
-
Nutrition facts and recommendations
-
S-Health integration for the personalized notification such as allergy warning, sugar level, food tracking, preferences, diet goal
-
Prototyping video
Food shopping
-
Identify items and provide fundamental nutrition information
-
Browse recipe with quick view
-
S-Health integration for the personalized notification, allergy alert, preferences, and sugar level.
Location Message
-
A new form of communication adding location meaning to the current message experience
-
Enhance user engagement with surrounding environment and let message to be more precious and valuable
Message is revealed in a specific location
Trace where messages are placed
Object Message
-
Leave message onto the object in a certain location
-
Seen by the person you tagged in with AR mode
AR Headup Display
-
Mid/low-end car without HUD by providing the convenience and context-aware AI capability as smartphone head-up display
-
GPS navigation
-
Voice assistant
-
Infortainment
IOT connection
-
Easy and intuitive access for IOT devices
AR Game
-
Health motivated games in the real world
AR Selfie
-
Combine front camera+rear camera view (dual camera mode)
-
Real-time AR preview
